Ekn

Walking clean in a dirty world.

I teamed up with Kolle Rebbe to develop a brand image for ekn, a fashion start-up that produces sustainable shoes and accessories under ethical conditions. My focus laid on logo, visual key elements, imagery and style guideline including the design for the online-shop.

Visual Identity

eCommerce

Shaping the new brand identity in close cooperation with the founders. From colors and typography, to logo and tone of voice.

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Voguish imagery paired with a clean and simple typeface defines an impressive, evocative visual language. Every aspect of the design embodies the core statement: "Walking clean in a dirty world".

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We are more than happy with the outcome. And this is only the start; there is so much more to do.

 ⸺ Max & Noel, Founders of ekn

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Credits

Client
Ekn Footwear

Studio
KOREFE

Creative Direction
Christian Doering

UX-design Direction
Christian Rentschler 

Art Direction & Design
Jan Haase

Motion
Christian Hilfinger

Development
Michael Maezic
Michael Berger

Client
Ekn Footwear

Studio
KOREFE

Creative Direction
Christian Doering

UX-design Direction
Christian Rentschler 

Art Direction & Design
Jan Haase

Motion
Christian Hilfinger

Development
Michael Maezic
Michael Berger

About

A transdisciplinary design practice creating visual identities, digital products and interactive experiences with reason, imagination and empathy.

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I founded the studio as a space to do more of the work I love as a designer and art director freelancing for clients or in self-initiated projects. Originally from Berlin, I live between London, Berlin and Lisbon and enjoy working internationally. I have more than 15 years experience in the design and creative industry and worked with creative agencies, design studios, start-ups and companies across Europe, UK, United States and South Korea. In the very past I've been responsible for creating and art directing multiple national and international campaigns, i.e. for Audi, TUI and Ritter Sport. Together with the German creative agency Kolle Rebbe, I created a globally successful and awarded B2B platform for Google. Always up for cooperating with companies who do good, I've worked with Stop The Water While Using Me! and Ekn footwear – both startups with highly sustainable products. Together with the Finnish-American innovation design firm Idean (now part of Frog), I spent my time exploring the future of travel for Finnair and helped Philips Health to make data in hospitals more accessible. Curious about the quality of online newspapers, I've designed a platform to collect insightful comments from news websites. I regularly create the visual appearance for a community movement and music festival in Portugal, which fosters the creative urban spirit of the City of Quarteira. My latest projects includes work with KickID, a performance rating app, which helps to bring out the best in athletes using live tracking data. Most recently I supported Samsungs product design team in South Korea and I teamed up with Mercedes-Benz to bring alive their strategic shift to a sustainable modern-luxury brand. I love working collaboratively with authentic and creative people, who are willing to push boundaries both visually and technologically – whether its on smaller or bigger, status-quo challenging projects across various industries. Lately I've been especially interested in the Metaverse, illustrative 3D design and the possibilities of AI.
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Selected clients

Antoni
AKQA
Audi
Barclays
FinnAir
Google
Idean
Mercedes-Benz
Nike
Olgilvy
PizzaPizza
Philips
Rehab Studio
Samsung
KOREFE
Ritter Sport
TUI
Zoe

Services

Product Design
UI/UX Design
Visual Identity
Web Design
Art Direction
Design Direction
Brand Identity
Design Consultancy

Selected clients

Antoni
AKQA
Audi
Barclays
FinnAir
Google
Idean
Mercedes-Benz
Nike
Olgilvy
PizzaPizza
Philips
Rehab Studio
Samsung
KOREFE
Ritter Sport
TUI
Zoe

Services

Product Design
UI/UX Design
Visual Identity
Web Design
Art Direction
Design Direction
Brand Identity
Design Consultancy

© studiojanhaase 2023

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