Ela por Ela Festival

Ela por Ela

A festival celebrating women and female music artists.

Ela por Ela is a special edition of the Sou Quarteira festival and movement. In 2022 the objective is to raise awareness for lack of opportunities given to female artists. Thus to reflect the enormous and diverse talent only female artist are performing.

In addition to the music festival workshops are held in collaboration with the Girls For Girls association.

The identity refers to the main brand of Sou Quarteira but also reflects the concept of Ela por Ela in a bespoke way. A modular design system allows to create assets easily, including t-shirts, OOH-media or way-finding signage for the festival area.

Visual Identity

Two variants of the key visual are used to distinguish music festival and workshops.

An imposing visual identity with easy-to-create assets.

Asset creation

An easy-to-understand style guide with examples provides the basis for creating assets. A method of layering visuals ensures a consistent visual appearance — quick to use and flexible for many use cases.

T-Shirts, tote bags, a website and a small OOH media campaign provide information and generate buzz.

Credits

Client
Sou Quarteira

Studio
Beyond

Project Managment
Naomi Guerreiro

Creative Direction
Inês Oliveira

Design Direction
Jan Haase

Media
Claudia Moniz

Client
Sou Quarteira

Studio
Beyond

Project Managment
Naomi Guerreiro

Creative Direction
Inês Oliveira

Design Direction
Jan Haase

Media
Claudia Moniz

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About

A transdisciplinary design practice creating visual identities, digital products and interactive experiences with reason, imagination and empathy.

I founded the studio as a space to do more of the work I love as a designer and art director freelancing for clients or in self-initiated projects. Originally from Berlin, I live between London, Berlin and Lisbon and enjoy working internationally. I have more than 15 years experience in the design and creative industry and worked with creative agencies, design studios, start-ups and companies across Europe, UK, United States and South Korea. In the very past I've been responsible for creating and art directing multiple national and international campaigns, i.e. for Audi, TUI and Ritter Sport. Together with the German creative agency Kolle Rebbe, I created a globally successful and awarded B2B platform for Google. Always up for cooperating with companies who do good, I've worked with Stop The Water While Using Me! and Ekn footwear – both startups with highly sustainable products. Together with the Finnish-American innovation design firm Idean (now part of Frog), I spent my time exploring the future of travel for Finnair and helped Philips Health to make data in hospitals more accessible. Curious about the quality of online newspapers, I've designed a platform to collect insightful comments from news websites. I regularly create the visual appearance for a community movement and music festival in Portugal, which fosters the creative urban spirit of the City of Quarteira. My latest projects includes work with KickID, a performance rating app, which helps to bring out the best in athletes using live tracking data. Most recently I supported Samsungs product design team in South Korea and I teamed up with Mercedes-Benz to bring alive their strategic shift to a sustainable modern-luxury brand. I love working collaboratively with authentic and creative people, who are willing to push boundaries both visually and technologically – whether its on smaller or bigger, status-quo challenging projects across various industries. Lately I've been especially interested in the Metaverse, illustrative 3D design and the possibilities of AI.

Address

studio jan haase
17 Amhurst Terrace
London E8 2BT
United Kingdom

Selected clients

Antoni
AKQA
Audi
Barclays
FinnAir
Google
Idean
Mercedes-Benz
Nike
Olgilvy
PizzaPizza
Philips
Rehab Studio
Samsung
KOREFE
Ritter Sport
TUI
Zoe

Services

Product Design
UI/UX Design
Visual Identity
Web Design
Art Direction
Design Direction
Brand Identity
Design Consultancy

Selected clients

Antoni
AKQA
Audi
Barclays
FinnAir
Google
Idean
Mercedes-Benz
Nike
Olgilvy
PizzaPizza
Philips
Rehab Studio
Samsung
KOREFE
Ritter Sport
TUI
Zoe

Services

Product Design
UI/UX Design
Visual Identity
Web Design
Art Direction
Design Direction
Brand Identity
Design Consultancy