I teamed up with Kolle Rebbe to develop a brand image for ekn, a fashion start-up that produces sustainable shoes and accessories under ethical conditions. My focus laid on logo, online shop, photography style and their guidelines.
I teamed up with Kolle Rebbe to develop a brand image for ekn, a fashion start-up that produces sustainable shoes and accessories under ethical conditions. My focus laid on logo, online shop, photography style and their guidelines.
I teamed up with Kolle Rebbe to develop a brand image for ekn, a fashion start-up that produces sustainable shoes and accessories under ethical conditions. My focus laid on logo, online shop, photography style and their guidelines.
The two founders, Max and Noel, tasked us to create their new brand image. Mainly they were looking for a new online presence to show and sell their products – but at the same time they wanted to tell their inspiring story.
“We make highly sustainable products, but are also a cool contemporary and voguish fashion label. Our brand has to merge both sides.”
“We make highly sustainable products, but we are also a cool contemporary and voguish fashion label. Our brand image have to merge both sides.”
“We make highly sustainable products, but we are also a cool contemporary and voguish fashion label. Our brand image have to merge both sides.”
Acid art layers bring attention to the unethical practices of the global footwear market.
Acid art layers put the spotlight on the dark side of the global footwear market.
In close cooperation with the founders we shaped the new brand identity. From colors and typography, to logo and tone of voice.
Voguish imagery paired with a clean and simple typeface defines an impressive, evocative visual language. Every aspect of the design embodies the core statement: “Walking clean in a dirty world”.
“We are more than happy with the outcome. And this is only the start; there is so much more to do.”
“We are more than happy with the outcome. And this is only the start, there is so much more to do.”
“We are more than happy with the outcome. And this is only the start, there is so much more to do.”
type
brand identity
role
art direction, ui/ux
client
ekn
Credits
Agency: Kolle Rebbe
Creative Directon Art: Christian Doering
Creative Directon UI/UX: Christian Rentschler
Art Direction: Jan Haase
Motion Design: Christian Hilfinger
Development: Michael Maezic, Michael Berger
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