The Google “Weltweit Wachsen” (Go Global) initiative offers entrepreneurs support in discovering and developing new export markets online. The heart of the initiative is a website that combines Google Search, Translate and Trends in a new way.
The Google “Weltweit Wachsen” (Go Global) initiative offers entrepreneurs support in discovering and developing new export markets online. The heart of the initiative is a website that combines Google services Search, Translate and Trends, in a new way.
More and more B2B buyers worldwide are searching for products on the Internet. However, small and medium-sized German businesses still hesitate to use Market 2.0 due to lack of time, expertise or budget for export activities. As a result, they fall behind the international competition.
More and more B2B buyers worldwide are searching for products on the Internet. However, small and medium-sized German businesses still hesitate to use Market 2.0 due to lack of time, expertise or budget for export activities. As a result, they fall behind the international competition.
What if Big Data could help SMEs find out, in a simple way, in which countries people are looking for their products – and how they can export and advertise there?
What if Big Data could help SMEs find out, in a simple way, in which countries people are looking for their products – and how they can export and advertise there?
After the user enters the product, input is translated into more than 80 languages and compared with corresponding search queries across the globe. The entrepreneur immediately has an overview of countries by ranking, product demand, competitors, Internet usage and online advertising costs.
The website also shares stories of big successes from small companies. Short films document these stories, which not only were shown on the website but also on TV, cinema and online.
The website also tells the stories of big success of small companies. Short films document these stories, which not only were shown on the website but also in tv, cinema and online.
The website includes workshops and seminars for small and medium-sized enterprises and provides all the teaching content in the form of eLearning courses.
Initially designed for the German-speaking market, it quickly became one of the most successful Google initiatives worldwide, winning several awards, i.e. LIA gold and ADC bronze.
The huge success and positive response quickly led to an expansion into other European countries. And two years after the first launch it was adapted globally, i.e. India and Singapore – again with the same success. The programme is still in continous development and the concept inspired further Google initiatives, like the Google Market Finder.
type
product design, plattform
role
art direction, ui/ux
client
agency
kolle rebbe
awards
LIA gold, BoB gold, ADC bronze
Credits
Agency: Kolle Rebbe
Client: Google
Etat Creative Direction: Oliver Ramm,
Creative Direction Digital: Michael Ploj, Christian Rentschler
Senior Art Direction: Jan Haase
Senior Text: Max Wort
Art Direction: Patrick Gerull
Senior Project Management: Bjoern Hansen,
Project Management: Björn-Thore Bietz
Strategy: Tim Keller
Development: Equeo GmbH
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