Sou Quarteira is a movement that celebrates and amplifies the urban and creative spirit of the city of Quarteira, which includes various activities and events like a documentary, a photo exhibition and a two-day music festival. I was responsible for their brand identity.
Sou Quarteira is a movement to celebrate and amplify the urban and creative spirit of the city of Quarteira, which includes various activities and events like a documentary, a photo exhibition and a two day music festival. I was responsible for their brand identity.
Sou Quarteira is a movement that celebrates and amplifies the urban and creative spirit of the city of Quarteira, which includes various activities and events like a documentary, a photo exhibition and a two-day music festival. I was responsible for their brand identity.
It is the second year for Sou Quarteira hosting not only a two-day music festival, but also cooperating with local photographers, musicians, filmmakers and choreographers on several activites. There were also a specially created music tune togheter with a unique dance choreography, an open air photo exhibtion and a documentary for the national television. On top came a small but dedicated social media and billboard campaign.
Its the second year for Sou Quarteira hosting not only a two-day music festival, but also cooperates with local photographers, musicians, filmmakers and choreographers on several activites. From it's own tune including dance moves, an open air photo exhibtion up to a documentary for the national television. On top came a small but dedicated social media and poster campaign to create buzz.
"Bring Quarteira to the world and the world to Quarteira."
"Bring Quarteira to the world and the world to Quarteira."
The goal was to give Sou Quarteira a dynamic identity that captures the idea of the movement. The concept focuses on movement, change and transformation. It has to be a versatile and modern identity, which always looks familiar while adapting to the different activities of the movement. Accessable guidelines have to make it easy to create further assets.
Logo
We gave the logo a light refresh, through which we explored ways in which we could express the core attributes of the Sou Quarteira Initiative – movement, change and transition.
We asked ourselves, what if we take single elements of the logo to create the key visuals? We started to play with logo shapes and tested what is possible.
Logo
The use of the logo from the previous year was mandadory. After a light refresh we were exploring in which ways we can express the core attributes - movement, change and transition - of the Sou Quarteira Initiative.
We asked us what if we take single elements of the logo to create the keyvusials. We started to play with logo shapes and tested what is possible.
Key visuals
We took parts of the logo and morphed them into each other. By rotating and twisting them, we gained these vibrant shapes and lines. To control smoothness or vibrance we adjust the number of steps.
This provides dynamic patterns with a unique rhythm that are perfectly in coherance with the brand attributes.
Type and imagery
Additional rules for use of type and images to make sure that the visual concept of repetition and layering of different shapes and lines comes across clearly through all upcoming use cases.
The rules were easy to apply yet strong and flexible to create a coherent brand appearance.
"The visual elements come together to create a vibrant, consistent and strong, versatile brand."
"The visual elements come together to create a vibrant, consistent and strong, versatile brand."
Festival
Festival
Photo exhibition
Social media and OOH
Promoting video to show line-up, choreography and soundtrack.
The movement have grown enormously in its second year and the vision "Bring the city of Quarteira to the world and the world to Quarteira" is fulfilled better with every year. The 3000 festival tickets were sold out in after a few days. Exhibition and the premiere of the documentary have gained tremendous positive feedback especially from the city's people. The documentrary will be shown nationwide.
The movement have grown enormously in its second year and the vision "Bring the city of Quarteira to the world and the world to Quarteira" is fulfilled better with every year. The 3000 festival tickets were sold out in after a few days. Exhibition and the premiere of the documentary have gained tremendous positive feedback especially from the city's people. The documentrary will be shown nationwide.
The movement have grown enormously in its second year and the vision "Bring the city of Quarteira to the world and the world to Quarteira" is fulfilled better with every year. The 3000 festival tickets were sold out in after a few days. Exhibition and the premiere of the documentary have gained tremendous positive feedback especially from the city's people. The documentrary will be shown nationwide.
typ
brand identity
role
art direction
client
Associação Beyond
Credits
Agency: Beyond
Director: Miguel Jacinto
Production: Naomi Guerreiro
Art Direction: Inês Oliveira and Jan Haase
Director of Photography: Selma Lopes
Camera Assistant: Afonso Marmelo and Joana Fernandes
Editing and Grading: Simon Hutchins and Selma Lopes
Photographer (Exhibition): Mike Ghost
Photographer (Festival): Natasha Cabral
Festival Set Design: Bernarda
Dancers: Associação Soul and Alma no Passo Contemporâneo Fusion
Choreography: Bonny de Gemini
Music composed by PEDRO, Dino D'Santiago, Sacik Brow, Perigo Público, Fragas and Iniciado
Music produced by PEDRO and Dino D'Santiago
Vocals Recorded by Reflect in Studio Kimahera
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