The new website balances out the thin line between assuring a clear and reduced brand and vision communication as well as setting up a performing online shop. The imagery representing the qualitative and all natural approach of the brand. Thus visuals signified by showing the product and its pure and natural ingredients underline the named approach. Carefully selected Typography and thoughtful Interface Design yields to a clear yet vivid brand and product presentation and thus an appealing online shopping experience.
Fresh ingredients placed next to the product are a quick indicator for ingredients and emphasizing the all natural approach of the brand.
Guidelines, i.e. for online imagery assure consistent look and aesthetic across various different applications.
art direction, ui/ux
stop the water while using me