Ela por Ela – studiojanhaase

Ela por Ela

A festival celebrating women and female music artists.

Ela por Ela is a special edition of the Sou Quarteira festival and movement. In 2022 the objective is to raise awareness for lack of opportunities given to female artists. Thus to reflect the enormous and diverse talent only female artist are performing.

In addition to the music festival workshops are held in collaboration with the Girls For Girls association.

The identity refers to the main brand of Sou Quarteira but also reflects the concept of Ela por Ela in a bespoke way. A modular design system allows to create assets easily, including t-shirts, OOH-media or way-finding signage for the festival area.

Two variants of the key visual are used to distinguish music festival and workshops.

An imposing visual identity with easy-to-create assets.

Asset creation

An easy-to-understand style guide with examples provides the basis for creating assets. A method of layering visuals ensures a consistent visual appearance — quick to use and flexible for many use cases.