TUI is Germany’s leading travel agency. The brand TUI is within the shown brand campaign aiming to show how their employees will make you “holiday-smile”. Thus, all TUI employees being in close contact with the company’s clients are in the center of the campaign. In the so-called “smile-stories”, they reveal handy holiday tipps in order to enable outstanding travel experiences. The visual look and design is thus aiming to portray this and generate a vacay want for the user, while visiting the site.